Masi Wine Experience

The story of Masi begins at the end of the 18th century with the purchase of prized vineyards in the heart of Valpolicella Classica; its president, Sandro Boscaini, today represents the sixth generation of the family that helped to create, in Amarone, Italian excellence recognised worldwide.

“Masi Wine Experience” is the culture and hospitality project that Masi offers the public by opening not just the doors of its historic headquarters in Valpolicella but also the other centres of hospitality where Masi’s spirit and philosophy have become the guiding principles.

Masi Wineries

Masi’s historic headquarters is in the heart of Valpolicella Classica, in the hills between Lake Garda and Verona.

The tour begins with a visit to the “fruttaio”, or drying loft, where grapes are laid out for Appassimento using the ancient technique in which Masi has recognised expertise: leaving the grapes to dry on bamboo racks during the winter months to concentrate aromas and tastes in the resulting wine. It continues with a visit to the underground barrel-ageing cellars, some of Italy’s most extensive, including the modern experimental cellars where the Masi Technical Group conducts experiments to assess the most innovative vinification technologies.

Serego Alighieri Estate

The Serego Alighieri estate belongs to direct descendants of Dante the Poet, who have lived in Valpolicella since 1353. The visit, which offers a dip into the archive of the noble family of the Counts Serego Alighieri and their lives in the Valpolicella area, includes a walk through the gardens and vines of the estate and a stop at the the small Serego Alighieri cellars which perfumed with the smell of cherry wood barrels, used according to family tradition, and afterwards, to the drying loft to see the appassimento of the grapes. The experience finishes with a tasting of a selection of fine wines.

The Serego Alighieri Estate are an oasis of peace and offers the chance to stay overnight in the historic Foresteria, redesigned to contain eight appartments which are decorated in the traditional style of country gentlefolk.

Also available are rooms suitable for events and conferences with a professional kitchen fully equipped for courses and the discovery of the tastes and aromas of the natural products of the Estate and the surrounding area, all matched appropriately with the wine. In the Wine Shop, it is possible to taste and buy the whole range of Masi and Serego Alighieri wines, along with wines from a number of great Amarone vintages.

Masi Tenuta Canova

Just outside Lazise on Lake Garda, Masi Tenuta Canova gives a warm welcome to foodies and winelovers alike. The view from the belvedere stretches from the vineyards to the soft hills of Valpolicella, and on to the mountains. Reservations can be made for guided tours of the estate, including the Fruttaio (drying loft) for “appassimento” (drying of the grapes), and the cellars where the famous Campofiorin gets its barrel ageing.

The Wine Shop displays the entire range of Masi wines, while the Wine Bar “Vino e Cucina” offers tastings accompanied by food inspired by local culinary traditions in seasonal menus that contain the very best ingredients.

The new Wine Discovery Museum completes the programme with a multi-media journey through viticulture and winemaking practices, telling the story of the Boscaini family and modern-day Masi. At the heart of the museum is a 50,000 litre tank where fermentation is experienced first-hand.